Hootsuite
Role: Graphic Design / Production Design
Hootsuite is a globally-renowned social media management software with 200,000+ users and an even wider viewership. Reporting to the brand team Art Director, Resource Manager, and Project Manager, I have been supporting Hootsuite as a contractor since 2019. During their 2019 rebrand I updated client-facing infosheets, guides, and brochures to reflect their new brand. Thereafter I designed blog illustrations,* webinar graphics, newsletter graphics, reports, and more. During their 2022 rebrand I designed all of the internal and external webinar decks.**
* During this illustration-led version of the brand, Hootsuite's illustrator created a foundational collection of illustrations, which were then revised / remixed / reimagined to contribute to a growing collection of assets.
** Due to the deck format and content of the webinars, these are not represented here.
Blog Illustrations–
Blog Post Summary via Instagram Stories–
Webinar Ads: Website Hero Images–
Here, the brand started to lean into photography ahead of the 2022 rebrand.